We spoke to NFT artist Yugal, the first to be part of our newly launched Ambassador Program. He tells us about his journey into NFTs, his creative process, and his experiences as a digital artist.
1. How long have you been involved in digital art?
I started my career in 2010 as a gaming video editor. It was a hobby that turned into a long-lasting passion. I worked with many gaming teams including the likes of FaZe Clan, editing clips for their team members. I later moved on to doing digital 3D art and went to Miami Ad School to further enhance my creativity and step up my game. I worked with a major ad agency in New York, R/GA, where I further developed my skills while working with major brands. I continued to make digital art and started working on a freelance and commission basis for clients, brands, musicians and more, before I found out about NFTs.
2. What got you into NFTs?
At first it was all about giving us digital artists a new way of monetising, as we were for the most part in the shadow. Art is art, no matter what form it takes ,and to finally have something that gives us creators a limelight and platform to really make something out of all the hard work we put in was amazing to see. The NFT industry is so new and yet to expand to its full potential which is very encouraging for us as artists and creators.
3. What are some issues you face in the NFT market?
Uncertainty and lack of incentives, mainly. As a creator I spend hours and sometimes days on some of my work and to no results at times can often be really discouraging, so this is something that could be worked on. As I mentioned previously, the industry is still so new, and as more and more projects do enter the market, these issues will soon be tackled. Currently, it’s just about doing our own thing by working on our creativity and building our portfolio and more opportunities will come.
4. What story does your artwork portray?
The story is for the viewer to decide, I just like making cool shit.
5. Could you tell us about your creative process?
The inspiration comes from many places. I usually start by sketching a quick idea on my iPad; then I move on to making the character in a software called Daz3d and then on to the clothing in a fashion design software called Marvelous Designer. I finally composite, texture and light the piece in Cinema 4D and Octane Render.
6. How expensive is it for you to create your art?
This is actually a great question. People don’t realise the entirety of the process for creators and the expense. To start off, I think time is by far the biggest expense as a creator. Sometimes, it takes days just to decide on an idea or build a sketch to start from. Then come things like softwares and hardware. As an artist who is constantly looking to evolve, these costs start to increase as every software or hardware has certain limitations. So creating art isn’t as easy as sitting in front of your screen for a couple of hours and uploading it as an NFT, hoping to sell it for millions.
7. What are some things you would like to see happen differently in the NFT industry?
I would like to see more artists mint or have access to their own ERC721 contract, rather than platforms.